About Us
Established in year 2012, CVI Link Sdn Bhd has been upholding the concept of “Accumulate Your Wealth by Health” as our mission. We are committed to continuous innovation and sustainable development as well as exploring high quality and effective products and providing multiple benefits for consumers and members. Since the establishment of CVI Link Sdn Bhd, we have had an outstanding performance in the market with the implementation of network marketing strategies and the utilisation of leverages and duplication forces of human resource.
Presently, our efficient management team has successfully nurtured and led a network organization of over ten thousand members all over Malaysia. We serve to create a society where everyone can simultaneously enjoy the wealth and health, working together to promote our best quality products and services. The core product of CVI – Lucenta, the deer placenta extract, is the live-cell therapy with the combination of highest cutting-edge stem cell medical technology and pure-bred New Zealand deer placenta. We strive to care for everyone’s health and living quality as the driving force, committed to spread the seeds of health to all in the world. Lucenta, makes age to be merely a digit!
Motto
To build health and wealth, and to create a life of freedom.
Vision
Our vision is to establish CVI Link as the foremost pioneer brand locally and internationally by providing new innovative ideas, exploring market opportunity, instilling leadership, fostering industry leaders and creating Millionaires.
Mission
We are committed to providing a unique and unparalleled business opportunity and platform to turn dreams into reality. We are also dedicated to improving the health of the society by offering a range of quality products.
The Management
Dr. Ricky Beh begins his career in sales and marketing industry at a young age. His 20 years of experience in marketing 8, direct selling industry has given him the advantage to excel in the business industry today.
Dr. Ricky Beh’s achievement in strategic planning and marketing was acknowledged when he received his Doctor of Philosophy in Entrepreneurship in the year 2009. With his excellent entrepreneurship skills. Dr. Ricky became a key person taking the position of Group Executive Chairmen of Boston Group, a company that ventured into different sectors which includes F&B, water filter and entertainment.
Dr. Ricky Beh believes that everyone deserves good health, wellbeing and quality of life. With an ambition to create a better and healthy society for all, he established CVI Link and developed the core-product – Lucenta Deer Placenta.
Milestone
- The Founder of CVI Link, Dr. Ricky discovered Lucenta. With the mentality of willing to try anything, his father who suffered from dry eye disease started taking Lucenta. As a result, Dr. Ricky’s father's condition improved greatly after taking it for a month.
- Before taking Lucenta, he used 4 bottles of eye drops a day to keep his eyes moist. After 3 months of taking Lucenta, he doesn’t need to drop eye drops at all!
- And this is why Dr. Ricky thinks that Lucenta is a great product and he decided to promote Lucenta to more people who needs it. He started to discover and research more on Lucenta and introduce it to the market with a mentality of helping people.
- Dr. Ricky personally visited the supplier's factories to learn about the production chain and formula, and to discuss cooperation plans, and strive to bring high-quality products to more people.
- CVI Link Sdn. Bhd. was established, the core product Lucenta officially launched in Malaysia.
- Lucenta won the award of <Long Life Magazine Health & Beauty Award 2012>.
- Dr. Ricky led CVI Link Sdn. Bhd. to win the <Asia Success Award -Super Outstanding Entrepreneur>.
- Lucenta won the <Asia Success Award – The Super Golden Product - Best Anti-Aging Product>.
- Lucenta won the <Best Brand Award> in the Selangor Healthy Lifestyle Expo 2012.
- Lucenta entered the Singapore market and established a Singapore branch to allow Singapore consumers to enjoy high-quality products.
- Lucenta entered the Indonesia market and established a Indonesia branch to allow Indonesia consumers to enjoy high-quality products.
- CVI Link Sdn. Bhd. won the <2013 Asia Yes Brand>
- A conference was held in the famous Malaysian resort "Genting", to gather members from all over the world to join the event.
- The CVI office in East Malaysia was established to provide services to East Malaysia members.
- Founder of CVI Link, Dr. Ricky won the <Chinese Who's Who Society Distinguished Chinese Award>.
- Lucenta entered the Taiwan market and established a Taiwan branch to allow Taiwan consumers to enjoy high-quality products.
- Lucenta entered the Vietnam market and established a Vietnam branch to allow Vietnam consumers to enjoy high-quality products.
- CVI Link Sdn. Bhd. won the <2014 Asia Yes Brand>
- A conference was held in the famous Malaysian resort "Genting", to gather members from all over the world to join the event.
- Lucenta won the award of <Long Life Magazine Health & Beauty Award 2014>.
- CVI Link Sdn. Bhd. won the <2014 Best Direct Selling Company with Corporate Social Responsibility>.
- The Founder of CVI Link, Dr. Ricky won the <The Model of Direct Selling in 2014>.
- CVI Link Sdn. Bhd. won the <2014 Direct Selling Golden Point>.
- CVI Link Sdn. Bhd. won the <2015 Asia Yes Brand>
- CVI Link Sdn. Bhd. won the <2015 Direct Selling Golden Point>
- The CVI office in North Malaysia was established to provide services to North Malaysia members
- The Anniversary Dinner was held in Malaysia "One City", together with elites from all over the world, to celebrate the achievements of CVI.
- Held the annual general meeting in Malacca, and joined the grand event with members from all over the world.
- Held the annual general meeting in Taiwan to join in the grand event with members from Taiwan and other countries.
- Held the annual general meeting in Indonesia for the first time, and participated in the grand event with Indonesian members.
- Dr. Ricky led an elite team to visit New Zealand manufacturers, allowing the team to conduct physical inspections to better understand the advantages of the product.
- Held the annual general meeting in Kuala Lumpur, and joined members from all over the world to join in the grand event.
- Lucenta co-sponsored Malaysia's first local variety entertainment network channel <Funhub TV>.
- In cooperation with the <W1Care> platform, Lucenta is introduced into the Chinese market through a cross-border e-commerce model, so that more people in need can enjoy high-quality products.